Case study
Spark Academy
Spark Academy — a Peoria, IL preschool that needed more than a 4-page website. We built a 26-page SEO site with a blog and a custom real-time lead tracking dashboard so the owner can see her pipeline from every source.
76 deliverables across 11 specialist roles
Full brand strategy with messaging frameworks and customer personas
12-month content roadmap with cornerstone blog posts
Eleventy static site with dual enrollment funnels
A small preschool was losing leads because their 4-page 'digital brochure' site couldn't show parents what they actually offered. Google barely knew the school existed. The owner had no idea which pages were driving tours or where visitors were bailing.
A full 26-page SEO-driven site with a blog, plus a custom real-time tracking dashboard. The dashboard shows exactly where every parent came from, which pages they read, where they bounced, and which KPIs they hit — tour scheduling, program registration, phone calls, contact form submissions, directions requests, and social profile visits.
She runs the school. The dashboard runs her pipeline. Leads show up in real time with full context on how they got there. The site ranks for local childcare keywords she couldn't touch before, and every ad dollar is now trackable all the way to a booked tour.
Session timeline