Project

Luar Properties

Strategic consulting and digital marketing plan for Luar Properties, a furnished rental company pivoting from short-term vacation stays to mid-term professional renters (30-day to 12-month stays).

Client Luar PropertiesStatus Strategy PhaseStarted Mar 13, 2026

11Sessions

129 HrsHours

$15,965Market value

Highlights

Critical strategic pivot to mid-term professional renters

12-month content roadmap (April 2026 – March 2027)

V2 SEO research focused on new target market

Session timeline

The complete record.

Strategy 8Docs 1Design 2

Sun, Mar 152

Strategymarketing-strategistexpand

Built 12-month content roadmap (April 2026 – March 2027) as polished mobile HTML document · Month-by-month publishing schedule with 24 new posts and 7 content refreshes at 2 posts/month cadence

Strategymarketing-strategistexpand

Built v2 SEO research document from scratch, refocused on mid-term professional renters · Market context section with stat cards (13,500+ OSF employees, 8,000+ Rivian employees, 151 Furnished Finder listings)

Sat, Mar 146

Strategybusiness-consultantexpand

Identified critical strategic pivot: target customer is mid-term professional renters (30 days–12 months), NOT short-stay tourists · Defined 5 target audience segments ranked by volume and booking value: travel nurses, Caterpillar contractors/interns, Rivian workers, corporate relocators, visiting faculty/medical residents

Strategyseo-specialistexpand

Built v1 SEO research document (tourism/event-focused) as polished mobile HTML · Included keyword tables with intent classification (Booking, Info, Local) and priority rankings

Strategyseo-specialistexpand

Conducted comprehensive web research on Peoria IL market: annual events, festivals, attractions, restaurants, local guides · Researched vacation rental competitive landscape: Airbnb, Furnished Finder, Apartments.com, Extended Stay, CorporateHousing.com

Strategymarketing-strategistexpand

Evaluated SEO/content marketing upsell concept for client presentation · Identified core value proposition: driving organic traffic to a site with zero discovery on day one

Docstechnical-writerexpand

Created comprehensive PROJECT_INSTRUCTIONS.md capturing all project context · Documented business context, site map, tech stack rationale, key requirements

Designux-designerexpand

Designed and built pre-call discovery brief (discovery-call-prep.html) · Structured brief with project goals overview (5 goal cards) and grouped clarifying questions

Fri, Mar 133

Designux-designerexpand

Designed and built mobile-first HTML project proposal (proposal.html) · Included full scope of work, tech stack overview, milestone payment schedule, exclusions list, and signature block

Strategybusiness-consultantexpand

Consulted on pricing strategy: flat project rate vs hourly breakdown presentation · Advised against showing hourly math in proposal to protect perceived value

Strategysenior-devexpand

Scoped full project architecture: Next.js + Supabase + Stripe + Hostaway API + Resend + Vercel · Defined database schema (properties, photos, pricing_rules, bookings tables)